Why does Customer.io limit me from targeting users that are older than 12 months?
They need to keep your deliverability score high, and that is predicated on engagement - if you contact users who don't engage with your content, your deliverability score will suffer.
If the users aren't engaging already then they're just not interested, right?
Could be. They could have also just not been seing your emails since you are landing in the promo section (gmail). Is your offer compelling enough to catch the eye of your customers or has your message just not been seen is the real Q..
What qualifies as “inactive” for this program?
Our focus is players who haven’t engaged for 12 months or more. Most CRMs avoid this cohort due to deliverability risk; we specialize in contacting them safely from an isolated stack.
Will what you offer hurt our sender reputation or domain/deliverability in any way?
No. We don't use your domains, rather an isolated stack of domains and IPs that have nothing to do with your own deliverability or primary CRM.
If we start today, how long does it take until I see the results?
We'll need 30 days to prepare the sending apparatus - after that we'll quickly start seeing deposits and return logins go up!
How do you measure success?
The only metric we go by is the NGR3. Our main goal is that your first‑month NGR3 exceeds your campaign cost. Everything you earn after that is clean returning profit.
Is this GDPR/PECR/CAN‑SPAM compliant?
Yes - but compliance is shared. You provide lawful data origin and suppression lists; we provide compliant messaging, opt‑out handling, RG footers (18+, help links), and data processing safeguards.
What do you need from us to start?
1. A list of users you'd like to reactivate (email, name and GEO). 2. What offer you'd like to reactivate them with (usually a no deposit offer and a deposit bonus).
What does a typical email sequence look like?
It depends on the list, but we have a marketing team that specialises in iGaming content deliverability and will make sure your users not only see your content but also engage with it.
Which geos and languages do you support?
We support all geos and provide multilingual copy (EU languages, EN, PT/BR, FR, etc.). Local RG footers and jurisdiction‑specific guidance are baked in.
How do you keep deliverability high at scale?
Warm inbox rotation, sender aging, daily limits, seed tests, engagement‑first copy , and rapid suppression of any complaints.
Can we run this alongside our CRM without conflicts?
Yes. We coordinate suppression lists and campaign windows to ensure the cold stack never conflicts with your CRM cadence. Think of it as parallel, complementing campaign
What data security practices do you follow?
Encrypted transfer/storage, least‑privilege access, segmented infra, breach notifications in DPA, and immediate global suppression on opt‑outs/complaints.
What happens after the pilot month?
We do a send for free so you can measure the results of the campaign - no commitment, all we ask in return is an honest testimonial.